it's not meant to 'help' anything, it's not insane, it's just another male demoralisation ritual. Its very calculated and it's been going on for a while. In football/soccer, for example, you're supposed to be confused when they refer to the Women's World Cup - a laughable waste of time for incompetent lesbians, which nobody watches - as just 'the World Cup', which is the most watched sporting event on the planet. If you're a dumb normie, you're then supposed to feel guilty that you assumed the women's world cup was a completely separate insignificant thing, particularly if you go as far as to ask why they didn't specify 'Women's', as you'll probably get berated by any nearby retarded feminists for being so exclusionary. You're just supposed to sit there and cheer the thing on TV as if you really wanted to watch it when you didn't.

Dishonest feminists will argue that they're just trying to amplify and elevate muh poor wimminz sports, but by design it comes with a tradeoff in tv airtime and media discussion for male sports, not to mention trading out the very concept that there is any sphere of interest which should remain wholly male.