COVER Corporation Announces Its First Overseas Branch, COVER USA | COVER Corp.
COVER Corporation is a next-generation entertainment enterprise that shares content that is uniquely Japanese with the rest of the world—principally through hololive production.
Traditionally a lot of Asian companies go to California first to do business. Actual goods shippers for obvious reasons, despite their horribly managed ports it's still generally the easiest first port of call.
And even for intangible businesses the slightly closer timezones and lots of experience with Asian clients still probably counts for a lot.