When its literally the most mainstream of mainstream its not really that out of place. Like almost anyone over the age of 15 has played a Pokemon game and seen a Star Wars something, because they aren't niche nerd products anymore.

The idea of "those two things don't mesh" is sound and you can see it when you reach actual nerd territory, but QuarterPounder and other guys are still living in the past where "is video game" was nerdy on its own instead of generic product.