Making everything paywalled (text will follow, Torba will paywall everything in time, I guarantee) will be the best way to make everyone touch grass. Companies will soon find out that individuals do not have infinite amounts of cash at their disposal. Companies that implemented the pay for access, pay for content and surge pricing hybrid models for electronic information access in the 1980s found out the hard way that it isn't profitable and most people stayed away.

And when paywalls go up, advertisements will eventually get through.