From the FAQ (autotranslated):

"Why do we still need MISS GERMANY today and what is our motivation?

Miss Germany has long since ceased to be a beauty pageant and has three years ago to become the first mover for female empowerment. While "world peace" is still being promoted in the global arena and and Vaseline is smeared on teeth, we have replaced the catwalk and crown replaced by mission & megaphone. [...] We do not deny our past, but take responsibility for changing the present and the future. Especially in this, transforming the former beauty pageant into a contemporary platform and an award for female empowerment."

"Can I apply even if I was born abroad or live abroad?

One world, one unit. This is the motto of this year's selection process for the future MISS GERMANY. Even though the title explicitly states that the future incumbent should be a "German woman", we would like to replace birthright with affiliation. This means: you were born in Germany OR you have German citizenship (even if you don't live in Germany) OR you have two different citizenships OR you live in Germany, then nothing stands in the way of your application. We celebrate diversity, and that doesn't stop at skin color, sexual identity or your place of birth."

"I don't have an extraordinary talent or a special story, but do I still have a good chance?

MISS GERMANY offers a platform to every woman who wants to make a lasting change in the world and has a mission. You tell your own individual story. We love you and your personality, which makes you special and unique. There is no better reason to become MISS GERMANY, right?"