Women tend to be much more social creatures, and to me that means gossip and praise/shaming is much more prevalent in their social circles.

Women caught in the toxic beauty loop seem to want to be praised by their peers and seem to be scared of the rejection that they'll get if they slip.

Women caught in the toxic body positivity loop seem to want to bully others into praising them for basically giving up on their health.

either way, it's all about what others think about them and not what they think about themselves.