Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
It's working for Tucker because he is Tucker Carlson. Piers is unlikely to see the same degree of success just judging from the television viewership, you can see that Piers doesn't bring in viewers like Tucker did. Ergo this is foolhardy at best.