Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
walk into my dad's office and they'd have fox business or one of those channels on every single day, the whole time. walk into my office, and it looks like a silent computer lab and everyone has earbuds in. viewing habits changed. traditional TV viewership is going the way of the dodo. i don't think i know anyone under 50 with normal TV service.
also, the economics of these giant stations is dead. they're massively overstaffed and bloated. corporate bureaucracy allows a lot of coasters. you can do quite well with 20% of the staff or even less. one person on A/V (often part-time), one or two video editors cutting the 1-2 hour stream into short clips (then upload everything), a revenue/business manager, a social media manager, and a few writers. TV talk shows have 5-10x the staff, often for worse revenue.