Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
Even at home, you're seeing the same shift toward long form content. For your average household, that's movies and it's why streaming movie viewing is so popular now, despite the hefty price hikes. Everyone I know watches sports and movies, not the thirty to hour long programmes. Even the broadcast channels are heading this way, albeit to shy of an hour long after breaks. The thirty minute programme is becoming a rare breed in prime time.
Even electrical repair content which is normally less than an hour long, the channels can see where things are going and you now have what would have been multiple videos or parts to a video now in one 2 hour video.