Technically, by censoring their product, they have openly scorned a subsection of the overall market, meaning that, yes, the target audience of their product doesn't care: They overtly and explicitly changed their target audience when they made that decision to one that wouldn't care. The ones that would care, are now not in their market. Not interested.

If a soy milk-substitute-product company started adding in real milk to their product, their target market would clearly no longer be vegans. Same general idea. And just like with that example, it's questionable if it will have a positive effect on sales to randomly harm your own product.