Of course it seems obvious. He is deliberately saying it in the exact way you want to hear it and he knows that. A greasy, wide eyed "former insider" comes onto a news show and describes how everything is an "open secret" (so they know how evil they are) and its so much more "insidous" than you'd ever imagine! Why we have never seen that before!

Looking up anything about this guy reveals he is an "insider" because his wife was a doctor and they founded a company to say "the medical industry is a sham, buy my book to unlock the huge secret they don't want you to know" which seems to just be them telling you to eat healthy and you suddenly aren't as sick. And he has been doing the rounds on every Mainstream Right wing-ish network as the "insider" to shill this book.

So its just a random grifter who only seems more credible now because Covid sowed enough distrust in the industry that the obvious scam he is running isn't as obvious.

And he might in fact be telling the truth, but everything about him and the way he is delivering it makes him only a margin more trustable than the Mainstream News he has been all over. Unless you guys suddenly think Fox News (where he was on just as recently as Tucker) is letting on real dudes spewing real talk.