Seems obvious in retrospect
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I think it depends on drug class.
A lot of customers are going to see happy actors in ads shilling depression or sleeping or boner or psoriasis pills and will ask for them by name because they are promising a better lifestyle.
You are correct that some of the more technical and mundane stuff isn't going to be as popular.
That being said, I'm not seeing ads on TV current day for the mundane heart stuff. It's all diabetes and depression and psoriasis and asthma.