I thought the "alpha" men paying women to either appear on their channel or entice marks to pay for their grift... Sorry, I mean "provide men with self-help advice", was a known thing?

It's no different to the "relationship coaches" who are actually single and racking up body counts that would make a lady of the night blush with embarrassment.

We now also have people providing self-help advice to men who they consider nothing more than leeching mouthbreathers in the same way OnlyFans women have utter disgust at their subscribers.

And some of the people doing the coaching and providing advice frankly are the type of people who tell you to "man up", "get clean", "get jacked" and "touch grass" who don't practice what they preach and have backgrounds and private lives that could be considered the opposite of inspirational and qualified to give men advice.

It is the monetisation and scamming of lonely men. And virtually no-one will give a damn about these men or sympathise because of their low status, place in society and singledom.