Aunt Jemima: Using a black woman to sell your product is bad!
Little Mermaid: Using a black woman to sell your product is good!
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When you get to be as big and monolithic as Disney, it's not about making sales, it's about losing them. The market is already captured, they don't have the choice to go to a competitor, only to engage with your product, or not.
Not one person, not even the most Wakanda Furever black fetishist, would have been mad if Ariel was cast as she looked in the source material. They may have preferred it be someone of their own supremacist ideology, but they wouldn't have been mad that it wasn't. Which means they would have consumed product, and got excited about next product. They begin with 100% of the sales they will ever make, as the product hits the brainstorming table, and only lose audience with each decision made. And Disney, for some asinine reason, made a lot of decisions.
I remember this lady tried to tell me “well the director said she was the best for the role” and I simply said we are living in a time where they are obsessed with race swapping, especially white to black so I can’t believe anyone who says that is sincere. Those videos of black girls screaming had to be staged and the other videos of black girls saying this isnt Ariel didn’t seem to go viral
Best person for the job is such nonsense, other than big name celebrities, for every one of these diversity who just happened to be the best for the job there are at least 10 people who are of the correct race who could be better