Beyond the myriad ethical failures of Generative AI software ---

Generative AI software: Never ate a bad meal. Never lost a loved one. Never felt its stomach lurch on the swing set. Never felt embarrassed by a social gaffe. Never held a child. Never held an unpopular opinion. Never laughed at an inappropriate joke. Never acted upon a misunderstanding that resulted in a damaged relationship. Never had a good day. Never had a bad day.

Never idly wondered what the unlikely offspring of an echidna mated with an ostrich would look like.

Here's the overwhelming difference--- when an art director talks to me, they have an idea of what they want and what they would like me to do-- but they also want my unique creative input and voice. They count upon it.

They can communicate with me via our shared human experience and language. I can successfully infer countless instructions from the briefest of exchanges.

Even the most vague vapor of a thought can be built upon and given substance for meaningful discussion.

I bring expertise and execution--- but I also bring understanding of what they're after on an intuitive level and can help them to further develop and shape their ideas. Provide another perspective to further inform the concept.

True collaboration.

It's deep knowledge. Human knowledge. Actual intelligence. The education provided by living and sharing the experience of circling the sun on this rotating ball of mud.

When you type prompts into an engine--- you aren't collaborating. You aren't directing. You aren't creating. You're only praying to an opaque mystery that you hope understands you.

It doesn't. 1's and 0's don't understand you any better than you understand them.

Work with people. They're messy, but they're worth it. ;)