There was a guy who has run a comic book store in Massachusetts for 30 years and he ripped into the industry and complained about how dc and marvel comics weren’t selling and said to quit it with the self inserts. Of course the marvel and dc writers attacked him and the lady that bullied Dan Didio into hiring more women at dc attacked him and EVS responded and said feminists have ruined comics and the good female writers are good because they understand that comic books are a male audience
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The unfortunate part is that much of the non-DC/Marvel stuff has broken away so much that it falls under a completely different label, which is "graphic novel." Which are often sold at bookstores much more readily than comic shops.
I still love the little that remains, like The Darkness, but they are too small scale to really make many blips on the radar. I mean, that one had two games (one of which is the best cinematic game in existence, Sony go take notes), with its parent universe Witchblade having a tv series, anime, manga, and novel in Japan. And literally no one has probably heard of it.