Ubishit pause function comes with ads now
(media.communities.win)
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We are slowly getting closer to in game commercials. And I don't mean a Nokia on a billboard (splinter cell) or a banner for dlc (hitman) or a promotion for another game in the same library (mirage)
I mean stomping on a Goomba and then a pop up for a Mazda SUV appears
There was a short-lived handheld system from 2005 called the Gizmondo that tried to do exactly this with a more budget-friendly version.
However, that company was wrapped up in such a big financial mess that that function never got implemented.
Imagine how bad things could have gotten if they did put constant advertising on that console.