It’s weird to see an article like this where they pretend thar demographics don’t exist and that marketing isn’t driven by the concept. I’ll wager Forbes has ads catering to a particular clientele based on their own research into who generally reads their articles. Or maybe they practice what they preach, and figure a five year old girl is just as likely to be an avid Forbes reader as a male MBA and so charge the same rate for a Bluey advert as a Lexus one.
Anyone who actually buys comics can tell you that teen girls don’t buy them in large numbers. Writer of this article is beyond clueless
It’s weird to see an article like this where they pretend thar demographics don’t exist and that marketing isn’t driven by the concept. I’ll wager Forbes has ads catering to a particular clientele based on their own research into who generally reads their articles. Or maybe they practice what they preach, and figure a five year old girl is just as likely to be an avid Forbes reader as a male MBA and so charge the same rate for a Bluey advert as a Lexus one.
Great point. To this day I still scratch my head wondering why there is this obsession with girls in comics and video games