tl;dr. Boycotts work. Social justice is brand poison, they are still reeling from Target and Budlight.
Now, the only question is if Social justice doesn't work in a free market why corpos keep pushing it? 🤔
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It's not a free market. The corporations are attempting to maintain market share by being protected with government regulations that crushes competition. The only company that can afford to waste hundreds of millions of dollars are political partisan make-work programs are the largest corporations with the closest ties to the state.
DIE can't survive a free market. DIE is evidence of a Command Economy. Corporations are extensions of government power.
Now ask yourself how many sole proprietorships can survive off of DIE. That's the difference.