boy was that a mistake. If there's a hobby you like, ,its always best to keep it niche, lest the mainstream completely ruins it and the hobby's communities as well
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Son, you build trenches around your hobbies, lined with barbed wire, mines and an artillery barrage if they attempt to get to close.
The Asians thankfully have their language barrier to act as this, Warhammer in that the level of nerd is suppressing the tourists but everything else has been raped like a locust swarm has ravaged the area
From what I've seen gw has basically ditched most of the 'hobby' part of the hobby and now is in the habit of 'retiring' models. If the demand got high enough I could see them offering prepainted sets too.
Warhammer still has an inbuilt immunity in that the whole point of the setting, especially 40k, is to be as grimdark as possible in the bluntest and sometimes most juvenile way possible. There is a limit to how edgy you can get, which has been reached a few times, but if you take away the ability of people to meme and flex about edgy content then there is no pathetic neckbeard group of hardcores that will keep the hope alive like with Star Wars. They will just leave for another tabletop game.
They already ditched their dark fantasy setting for something more generic so never say never. One of the big ethos these culture vultures espouse after all is 'X is for everyone' and their always making moves.
You'll know if they fall if they do female space marines, till then it's just throwing bodies at the issue hoping to either hold the line or crush them under the weight.
So regular 40k battles.
From what I understand of GW inside baseball, the unceremonious botch job of Warhammer Fantasy into Age of Sigmar was a profit-based decision, which is right in the GW playbook.