I was thinking about this with regards to my own stuff I'm doing but really anybody that's looking to stand out from the crowd is going to advertise some really weird shit even by today's standards because of how much we live in clown world.

For instance, anything art related or digital you're going to have to specifically point out you don't do anything AI generated and have to post proof of that. There were already fraudsters before but now everyone and their mother can generate AI art and pretend it's there's because they don't give a fuck about where it comes from.

Add to that the issue of the WEF and woke activists infesting every business it will probably benefit you if you specifically identify as a business that has no ties with such organisations or their many, many umbrella groups and companies. Then there's also the fact that you kind of have to these days state no we don't spy on you and hand over your data to glowies just because they ask they have to get a court order to make us do it.

Gab and Rumble are actually pretty good examples of this kind of thing happening. Good on them for not going along with any of that shit and it's probably strengthened their position overall because no ones going to the censorship riddled surveillance ops that are often the modern business. Even though it does give a competitive edge, it's sad that this is the main focus for everything rather than simply being able to decide whether it's a good product or not.