Spoken on behalf of the Government on BBC Radio 4's Any Questions, the Financial Secretary to the Treasury wants pornography gone from the UK on the basis of protecting women's and girls safety and fighting misogyny in society.
Bear in mind, this is separate from the Online Safety Act about to be enacted and the age verification plan any website not "suitable for children". Also bear in mind VPN's operating in the UK are also required to comply with the law.
The UK Government is about to go to war on pornography and appease both the feminists who believe it is exploitative and harmful to women while turning men into misogynists and the traditional conservatives who also believe it is harming masculinity, encouraging bachelorhood and contributing to the decline in birth rates.
Honestly it should be up to the state to block content they want blocked. Whether pornography or disallowed speech on twitter, the government shouldn't be able to force companies to do moderation work for free.
And if the restrictions put in place by technically illiterate boomer politicians don't actually work, all the better.
The reason why they like private companies to do it is so that if any charge of censorship comes their way, they will just point at the private companies and state they didn't do it.