“It’s not uncommon to see Jews in movies and television, but it is most common to see Jews boxed into stereotypes and tropes that create a narrow — and often negative — impression of the Jewish people,” ADL CEO and national director Jonathan Greenblatt said in a statement issued Tuesday.

Wait, it gets better.

“We know that many Americans only learn about Jews and Judaism through the media, and many say they have encountered antisemitic comments or tropes from movies, TV and pop culture. At a time of rising antisemitism, we must take a hard look at how Jews are portrayed onscreen and in culture more broadly.”

Hmm...

Oh wait! There's more.

The new institute will also publish research, including reports evaluating positive and negative Jewish representation in entertainment, and establish “best practices” for producers, writers, and TV show creators when developing Jewish characters and storylines.

Positive and negative representation? Boy I wonder what that means.

ADL leaders said the Los Angeles-based institute will work with industry leaders as well as other nonprofit organizations, including the left-wing Common Sense Media.