Found this website for hiring protests. Doesnt look satirical. Is this a real thing?
(crowdsondemand.com)
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It's got a Wikipedia page dating it back as far as 2012 which says it was featured on an episode of Last Week Tonight with John Oliver about Astroturfing dating back to 2018 so more legit than not.
I don't know how effective it is or anything though.
Paying people to stage a photo seems a reasonable thing to do.
Like, uh, seat sitters at a sports game.