Almost like therapy is a thing you need to be an active participant in and work on, instead of an hour long "sit down and vent" session.

But therein lies the problem. The first one is hard and most people won't want to do it (and most therapists doing it filter people out to avoid wasting their time), while the second is literally a money printer with an infinite clientele.

Shit Better Help proved that you can be outed as an outright scam and people still line up to throw money at you so they can say "I do therapy, so I'm better than you!"