Barbie is the old "exception that proves to rule." How many woke movies bomb just for this fluke to succeed? Probably enough to bankrupt most countries.

Its also ignoring the giant elephant in the room. Which is that Barbie probably made close to half its money on anti-woke sales from Ryan Gosling memes, which was set to happen regardless of any message.

The wokeness is failing so bad that they are pumping out articles daily trying to remind us of it to no avail. That wouldn't need to happen if it was succeeding because of its wokeness.