NASCAR has been trying to capture a new fanbase for a long time now. The corporate types running the organization openly hate the people who grew up watching the sport. Pretty similar to what Marvel comics has been doing actually.
Of course, all this has done is alienate their actual audience without gaining a significant number of new people. The sport has greatly declined by every metric in the last 20 years.
NASCAR is actually in the middle of negotiating a new deal right now. The old one expires at the end of this year.
The NASCAR Xfinity series (equivalent to the minor leagues) just got announced that it is moving to the CW of all places. It previously aired on FOX and NBC. NASCAR is acting like this is a big win for PR, but I can't imagine anyone actually thinks the CW is a step up from FOX and NBC.
Way to cater to your fan base. Pretty sad that people still see Floyd as some saint
NASCAR has been trying to capture a new fanbase for a long time now. The corporate types running the organization openly hate the people who grew up watching the sport. Pretty similar to what Marvel comics has been doing actually.
Of course, all this has done is alienate their actual audience without gaining a significant number of new people. The sport has greatly declined by every metric in the last 20 years.
NASCAR is actually in the middle of negotiating a new deal right now. The old one expires at the end of this year.
The NASCAR Xfinity series (equivalent to the minor leagues) just got announced that it is moving to the CW of all places. It previously aired on FOX and NBC. NASCAR is acting like this is a big win for PR, but I can't imagine anyone actually thinks the CW is a step up from FOX and NBC.
The CW is garbage, bottom tier television.