“Beer is about relaxation,” Chief Executive Michel Doukeris said in an interview. “People do not want to enjoy their beer with a debate. They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.”
Doukeris said consumers want the company to focus its marketing on things that appeal widely, such as the National Football League, music and helping military families. “We continue to learn and we continue to move forward with the main activities we know that work everywhere,” he added.
Unbelievable.
In the wake of the Bud Light episode, AB InBev’s share of the total U.S. beer market has fallen by 5.2 percentage points to 36.9% in the second quarter, Doukeris said. Two-thirds of that loss is from Bud Light but other brands such as Budweiser have taken a hit from the consumer boycott, too.
The company has accelerated production of new Bud Light ads that are heavy on themes of football and country music. The company told distributors that it would buy back unsold cases of beer that go past their expiration date.
I've never, ever seen such a large company utterly refuse to acknowledge what is happening to it. This is totally unique from a marketing perspective.
And naturally they are even DEFENDING IT:
Distributors for years had hoped to see a fresh Bud Light campaign that would better appeal to younger consumers, said Jenn Litz-Kirk, executive editor of Beer Business Daily. The summer campaign at the very least represents a commitment to the brand after the Mulvaney incident, she said.
The current ad campaign promoting Bud Light that began in late June portrays a sunnier image. It’s an extension of the “Easy to Drink, Easy to Enjoy” theme Bud Light introduced during the Super Bowl. This month the company is staging the Bud Light Backyard Tour, a series of free concerts in Nashville, Oklahoma City, and other locations.
Boy do I hope those 'free concerts' get fucking trashed.
Boy do I hope those 'free concerts' get fucking trashed.
If they can find acts to fill out those venues. Being associated with Bud Light still has pretty strong connotations right now, and I could only see desperate or foolish bands wanting to take the risk.
It's gotten so bad that I have to assume that these insulated globohomo diversity hires in marketing, CxO positions, and on the board genuinely don't see what they've done that's wrong.
"Oh, they didn't like that ad/endorsement? Well all we need to do is find a new ad/endorsement that they like and everything will go back to the way it was."
It'll fail, 100%. I just hope that no marketingnose manages to convince a company that authentically wants to appeal to the kind of Americans that just want a beer to pass with friends "Oh Bud Light tried that and failed, abandon that ship" cause you know kikery won't concede even an inch from its failure, every loss is tried to spin into a win, that's how antisemetism works and they want it to work on everything.
"They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” - literally who gives a shit about "beer being for everyone"? How fucking retarded do you have to be to be pushing another Inclusivity Inc. message after all of this? It's mind-blowing, this absolutely impenetrable cognitive dissonance
Unbelievable.
I've never, ever seen such a large company utterly refuse to acknowledge what is happening to it. This is totally unique from a marketing perspective.
And naturally they are even DEFENDING IT:
Boy do I hope those 'free concerts' get fucking trashed.
If they can find acts to fill out those venues. Being associated with Bud Light still has pretty strong connotations right now, and I could only see desperate or foolish bands wanting to take the risk.
It's gotten so bad that I have to assume that these insulated globohomo diversity hires in marketing, CxO positions, and on the board genuinely don't see what they've done that's wrong.
"Oh, they didn't like that ad/endorsement? Well all we need to do is find a new ad/endorsement that they like and everything will go back to the way it was."
It'll fail, 100%. I just hope that no marketingnose manages to convince a company that authentically wants to appeal to the kind of Americans that just want a beer to pass with friends "Oh Bud Light tried that and failed, abandon that ship" cause you know kikery won't concede even an inch from its failure, every loss is tried to spin into a win, that's how antisemetism works and they want it to work on everything.
"They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” - literally who gives a shit about "beer being for everyone"? How fucking retarded do you have to be to be pushing another Inclusivity Inc. message after all of this? It's mind-blowing, this absolutely impenetrable cognitive dissonance