You could tell that when instead of soft selling or offering reasonable versions, like mixed into soup or ground up into other mixings, they kept pushing "barely cooked, you can tell exactly what it is and you have to crunch it until the gooey organs pop in your mouth."

Because the former people would probably have tried and not had too much issue with as a supplement. The latter grosses you out to even look at and makes it obvious they want to see your disgust.