It's not unheard of, it's just not common for standard block-buster movies.
The movie studios actually try to plan around this, knowing that some films with some producers can be left in movie theaters for months slowly, but reliably raking in money in their 2-3 showings a day; in case there are bigger movies that flop and can't gain in revenue.
It's not unheard of, it's just not common for standard block-buster movies.
The movie studios actually try to plan around this, knowing that some films with some producers can be left in movie theaters for months slowly, but reliably raking in money in their 2-3 showings a day; in case there are bigger movies that flop and can't gain in revenue.