I don't think Apple is even aiming at the home. The company is promoting that, but I think it's to hide what is really happening.
The military wants AR helmets, and are willing to spend $5,000 a unit so long as it does the job. Microsoft just lost a big account with their own AR for military units.
The next part is a reality that doesn't get discussed by console fans. Arcades and out of home markets are doing way better with XR systems than the at home markets. A goggle like that would be the right price for an MR or AR experience. Imagine laser tag with AR and real mazes. The market has already decided.
So why promote for at home use? Because idiot upper middle class people buy Apple. They want to feel advanced, and that's what Apple promotes. So it's a perfect fit for an office guy who works at home, and wants to look cool.
So, apple shows off their tech for home use, but their major market is out of home and military.
I don't think Apple is even aiming at the home. The company is promoting that, but I think it's to hide what is really happening.
The military wants AR helmets, and are willing to spend $5,000 a unit so long as it does the job. Microsoft just lost a big account with their own AR for military units.
The next part is a reality that doesn't get discussed by console fans. Arcades and out of home markets are doing way better with XR systems than the at home markets. A goggle like that would be the right price for an MR or AR experience. Imagine laser tag with AR and real mazes. The market has already decided.
So why promote for at home use? Because idiot upper middle class people buy Apple. They want to feel advanced, and that's what Apple promotes. So it's a perfect fit for an office guy who works at home, and wants to look cool.
So, apple shows off their tech for home use, but their major market is out of home and military.