A 'blacks are awesome' month has to do with Democrats wanting to stay in power. Blacks largely vote as a block for Democrats, this keeps Democrat politicians in power, which allows them to enrich themselves through insider trading investment schemes.

All those racial pandering schemes and racial grievance mongering attempts are due to Democrats maintaining their stranglehold on the black voting block. I suspect that is also the underlying reason why black entertainment culture is so relentlessly pushed by the Democrat-controlled music industry.