“We’re trying to make sure people realize there’s a great deal you’re missing by not seeing it on the big screen. In the case of Elemental, it’s a beautiful spectacle, there’s detail everywhere. I think you feel it more and it’s a better experience.”

Maybe you should have made a film that actually had something interesting to look at. You could animate the most fluid and detailed depiction of paint drying ever, but it's not going to change the fact that it's paint drying. Kids don't want to watch a rom-com that typically only appeals to bored and lonely single women. They want to see something big, adventurous, and fantastical that's so unlike the things they see and deal with in their boring and mundane lives (and what all those boring adults around them do). Far, far, far more than they ever want to see themselves "represented."

Speaking of which, I have a feeling that's the excuse Disney's going to use to explain why this film bombed. Because they cast the entire film with elemental people rather than humans, pee-oh-sees and the global audience didn't see themselves represented, so they didn't come see the movie.