Well.. yeah? If the demand is there then all they're doing is cutting out the middleman and reaping all the rewards.

Its not just McDonalds, but Starbucks, Coke and various other chains too.

And i'm not sure why people are saying now that the Russians will start getting fat, they've always had fast food with similar quality to the western world.

I'd recommend Britannica Politica's video where he visits Russia, gives an interesting insight into what its actually like over there (even though its through a tourists eyes)