You step back and take a look with even a tiny little objectivity and it's bizarre as hell. Trannies are like .001% of the population, yet Target was willing to torch their entire brand to entice that demographic? Are they insane? (yes). It's why lolbertarians are so stupid. No, these companies are not motivated by profits, they think because of the magic of free handouts and financialization, they are immune from market forces. They're driven by race hatred, pure and simple.