As you’ve probably noticed, the word “woke” has been entirely wrung of any meaning in recent years. BlackRock and Silicon Valley Bank are “woke”, according to the right. Walt Disney is woke. Pope Francis is woke. Even the US military industrial complex is woke.

Because those have absolutely nothing in common right?

What exactly is the problem with this ad? Well, it seems that people are taking extreme offense to the fact that that the ad humorously points out that there is a long history of misogyny in beer advertising, including Miller’s own legacy of using women in skimpy bikinis to sell lager. Fully-clothed women drinking beer? Woke!

No it blatantly rewrites history. There’s not a “long history of misogyny in beer advertising” it’s a product still completely dominated by male consumers. Has there been a long history of misandry in tampon advertising?

Ilana Glazer of Broad City fame stars in the commercial, which encourages people to send in sexist beer ads so Miller Lite, which is owned by Molson Coors, can turn them into fertilizer. That fertilizer is then donated to female brewers who (bear with me here) use it to grow hops for beer. The whole initiative is called the “Bad $#!T to Good $#!T” recycling campaign. To recap: what is essentially an extremely belabored poop joke has incensed conservatives who are now calling for a boycott of Miller Lite.

You mean a blatantly sexist campaign that says fuck you to any guy who wants to grow hops? Funny how women in bikinis is misogynistic but only supporting women isn’t misandrist…

If you’re getting a sense of déjà vu from all this, it’s because we have seemingly entered week 934 of rightwing outrage about beer. The Miller Lite debacle follows an extended backlash to Bud Light’s partnership with the trans influencer Dylan Mulvaney last month. When I say “partnership”, I mean that Bud Light sent a personalized beer can to an influencer with 10 million followers who then made a sponsored video and put it on her Instagram page. We’re not talking a giant campaign or a groundbreaking statement about trans rights – we’re talking a tiny nod to inclusivity and an attempt to broaden Bud Light’s reach among a different audience.

And how would the left react if bud light sent a personal styled can to jordan Peterson who is far more milquetoast than mulvaney?

Outraged conservatives found the marketing executives responsible for the campaign and hounded them online. Trolls went through social media and found embarrassing photos of Alissa Heinerscheid, who oversaw the partnership between Bud Light and Mulvaney, in college in order to try to paint her as a hypocrite for saying that Bud Light needed to update its “fratty” image. Her face was splashed all over rightwing media sites. She reportedly got death threats.

You mean she was a blatant hypocrite using her diversity training to tank a company?

A similar harassment campaign is now being waged against Sofia Colucci, the chief marketing officer for Molson Coors. Rightwing outlets are publishing hit pieces targeting the executive and Colucci has reportedly deleted multiple social media account pages because of the harassment. Thankfully Molson Coors is reacting with a little more courage than Anheuser-Busch and refusing to pander to bigots.

Righttt she deleted it because of harassment not to hide everything that could be used against her.,,