Bullshit. Even working at big but much smaller companies than AB, ad campaigns didn't just appear from the ether without absurd levels of focus-grouping, review and approval.
Hell I as a lowly engineer once got brought into a "what should we name the product?" committee, and they had a whole official process for that we had to go through. And this was for a product that no one here ever would have heard of, let alone the ad campaign for a beer that's a household name.
without absurd levels of focus-grouping, review and approval
So, in a sane world each of these steps should have stopped this from ever happening. But happen it did. Let's see if they look inward to find out where they went wrong.
Bullshit. Even working at big but much smaller companies than AB, ad campaigns didn't just appear from the ether without absurd levels of focus-grouping, review and approval.
Hell I as a lowly engineer once got brought into a "what should we name the product?" committee, and they had a whole official process for that we had to go through. And this was for a product that no one here ever would have heard of, let alone the ad campaign for a beer that's a household name.
So, in a sane world each of these steps should have stopped this from ever happening. But happen it did. Let's see if they look inward to find out where they went wrong.
Just kidding, they'll just blame the customers