Travis Pastrana's Nitro RX series as well as the FIA's own World one went to all-electric cars last year in spite of series like WRC, BTCC, and IMSA/WEC opting for hybrids to strong popularity and more manufacturer involvement.
When the RX series were still using ICEs, their YouTube videos regularly got anywhere from 50K-six figure view counts.
Now, either of them are lucky to get 10,000 viewers for anything they post there. The Internet is the backbone of their marketing, which makes this decline all the more apparent. Attendance at the events themselves isn't much better, either.
The only people that seem to be there are event staff, sponsors, teams, and VIP guests. It's practically empty otherwise.
Furthermore, Nitro RX has a TV deal with CNBC, and God only knows what those numbers are if the Internet figures are bad. For perspective, they're rarely if ever published.
It's truly incredible how much Travis and the FIA sold out for what I can only imagine is a high ESG social credit score. The fans already made it clear by leaving that they don't want this, and neither series is getting higher grid counts because of how stupidly expensive the EVs are to develop and maintain.
If it weren't for that all important ESG money and the fiat currencies the world is on, I think both series would already be in the stages of folding sometime this decade.
There is no way either of these series are making a profit from the EV transition, and it goes to show how wokeness is valued over the customers in the corporate world.
At least we still have the series mentioned in my first paragraph.
Hybrids strike the sweet spot between raw performance and spectacle the fans love as well as the technology and marketing valued by the manufacturers. It's no wonder the truly biggest car manufacturers (the Japanese ones) are focused on this tech instead.
They took more than F1. Rally Cross and others are gone with the organization as well.
Travis Pastrana's Nitro RX series as well as the FIA's own World one went to all-electric cars last year in spite of series like WRC, BTCC, and IMSA/WEC opting for hybrids to strong popularity and more manufacturer involvement.
When the RX series were still using ICEs, their YouTube videos regularly got anywhere from 50K-six figure view counts.
Now, either of them are lucky to get 10,000 viewers for anything they post there. The Internet is the backbone of their marketing, which makes this decline all the more apparent. Attendance at the events themselves isn't much better, either.
The only people that seem to be there are event staff, sponsors, teams, and VIP guests. It's practically empty otherwise.
Furthermore, Nitro RX has a TV deal with CNBC, and God only knows what those numbers are if the Internet figures are bad. For perspective, they're rarely if ever published.
It's truly incredible how much Travis and the FIA sold out for what I can only imagine is a high ESG social credit score. The fans already made it clear by leaving that they don't want this, and neither series is getting higher grid counts because of how stupidly expensive the EVs are to develop and maintain.
If it weren't for that all important ESG money and the fiat currencies the world is on, I think both series would already be in the stages of folding sometime this decade.
There is no way either of these series are making a profit from the EV transition, and it goes to show how wokeness is valued over the customers in the corporate world.
At least we still have the series mentioned in my first paragraph.
Hybrids strike the sweet spot between raw performance and spectacle the fans love as well as the technology and marketing valued by the manufacturers. It's no wonder the truly biggest car manufacturers (the Japanese ones) are focused on this tech instead.