Marvel & DC went woke. So people switched to manga.
(media.kotakuinaction2.win)
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I dont think even this puts into scale just how absurd the growth in Manga was. How absurd was it? The entire American comic book market, including Indies, was outsold by just the merch of Demon Slayer.
And yet, comic pros think that this is all fine and proof that the Comic industry is healthier than it has ever been.
It's so incredibly easy to get into manga too. Imagine that you've heard the hype about Demon Slayer, and are curious. Where do you start? Volume 1. Oh, and there's only 23 volumes. It finished three years ago. You actually get a complete story with an ending. There's no constant, mystery-box hook, story that forces you to shamble along, long after the story has gone stale.
Some manga go on forever, like One Piece. But most have some sort of ending, even if they might last for a decade. I think that we've lost appreciation for endings, as culture. It's all "content" designed to go on forever. No wonder manga is eating superhero comics' lunch.
I actually hadnt considered this point. It is certainly one of the things I enjoy more. And I also enjoy that the overwhelming majority of Manga/Anime has endings where the good guys win and the bad guys are defeated. It's so uncommon in this day and age that it makes it actually worthwhile again, instead of just childish things. Its the same reason why I am getting turned off from Anti-Heroes a la "The Boys" (if its a Punisher "I am doing this because the system is broken" sort of Anti-Hero, I am still fine with it though).