It seems like one big troll to me. They know they can get normies to say and do anything to avoid being called bigots. Gender ideology just seems like an experiment to see how far they can take the nonsense before someone points out that the emperor has no clothes. They finally appear to be getting some pushback, but it's not nearly enough. You can tell that this experience of foreign to them because up until now they've been handed what they want on a silver platter and now that they're occasionally being told no their tiny little minds are melting.