Imagine going up to a vegetarian and showing them your new invention. A salad made of meat, but disguised to look like a real salad, to get them to eat meat. It's fucking weird and an insult to the intelligence of all involved.

These plant burgers are just insinuations that people are too dumb to not eat meat and have to be tricked. Which if you think about it... is kinda like the you know whats not telling their partners the truth before getting down... Interesting that people are ok with this underhanded mindset.