Ultimately, if they aren't at least a little bit introspective of what they want out of a game, they probably aren't going to be worth playing with long-term.
I would think edition turnover would be a good time to recruit. I didn't follow WotC into 5e and it's probably the best thing to happen to me, RPG-wise.
You can try pitching it with consoom buzzwords ("OSE is the Dark Souls of D&D!"): https://m.youtube.com/watch?v=z1eO8PjVoYA
Ultimately, if they aren't at least a little bit introspective of what they want out of a game, they probably aren't going to be worth playing with long-term.
I would think edition turnover would be a good time to recruit. I didn't follow WotC into 5e and it's probably the best thing to happen to me, RPG-wise.