E3 has been useless for a long time. Historically, the point of E3 was for publishers to all save up their major announcements and press releases, then release them all at once during a period of artificially high media attention.
E3 used to be more of an "insider" industry event, too. But in the last 20 years, publishers have increasingly just stopped holding announcements and released their announcements directly online, while E3 has turned into a retail commercial event aimed at separating tourists from their money.
E3 originally use to be for retail purchasing managers. They would show up and gauge now big the fall games would be, so they could size up their orders.
In a time where millions of copies of games get sold digitally and social media provides a barometer of what’s hot; E3 lost its appeal.
E3 has been useless for a long time. Historically, the point of E3 was for publishers to all save up their major announcements and press releases, then release them all at once during a period of artificially high media attention.
E3 used to be more of an "insider" industry event, too. But in the last 20 years, publishers have increasingly just stopped holding announcements and released their announcements directly online, while E3 has turned into a retail commercial event aimed at separating tourists from their money.
Good riddance.
E3 originally use to be for retail purchasing managers. They would show up and gauge now big the fall games would be, so they could size up their orders.
In a time where millions of copies of games get sold digitally and social media provides a barometer of what’s hot; E3 lost its appeal.
this. why fight for press when you can manage your own whole conference