It can also be attributed to literally any good/bad thing. I remember a gaming company, forget the name but I think they created "league of giants" or something, posted a report saying their diversity goals resulted in a net 5% increase in viewership. What they didn't mention was that the 2 branches where they pushed for it (europe and north america) were down 40% and the massive viewership increase was from the 95% male dominated korea/china parts.