It will stop being a shallow platitude when there are harsh truths behind it.

"We need to restore the American family because it is the bedrock to ideals we all hold dear. Without a loving family support, there is no upward social mobility. There are no great scientific advancements. There is more violence and less peace. There is chaos and instability where there could be justice and prosperity.

We need to restore the American family because we have been too selfish for too long. We have prioritized ourselves over our children - exclusively to their detriment. There is no honor in being a single parent or a co-parent in a fractured family. There is no pride in not being there for your children.

We need our children to take care of us in our old age. In order for that to happen, we need to take care of them in their youth."

Or something like that. Hell, I'd take whatever Imp would come up with at this point, because while I'm sure it'd be caustic, it would have more truth than anything our politicians say now.