Profit-driven corporations can only survive on consumers money, meaning that if consumers weren't so apathetic towards scummy company practices, they would die out. There's plenty of blame to go around. Those who come up with the bad ideas, those who implement them, and those who fund them and give them PR. Some forgiveness should be considered for those who do not know, but for those who do know, and still use and consume the products? Equal blame. Everyone who supports google for example.