They are making a weaselly often implicit argument that people are only complaining about "woke" shit thanks to fake controversies drummed up by conservative opportunists. They support this argument with examples of past politicized media that allegedly no one complained about.

I think it's better to turn their point on its head and acknowledge that a lot of older media was indeed also politicized along similar lines and discuss how liberal ideology has been historically manufactured and isn't organic. Pointing out that the conditioning runs long and deep is a better argument, but right-liberals (especially the half-KiA types) miss this because they are blind to the manufactured nature of their own liberalism.