Something that I was thinking about seeing the reaction to the Dead Space remake (TDLR for my opinions on the game, looks alright but an inferior version of the original which you can buy cheaper).
I've seen more and more that media we term as 'woke' (which most of the time we are right about but a few false flags here and there) getting dismissed as us applying our political biases onto a product because of who made it, the characters being displayed etc than valid criticism of an inferior product usually belonging to a franchise that was usurped than built up.
We're risking the same issue the left did with Nazi and racist where it was overused to such a degree it became easy to dismiss. The best way to counter this really is just go tldr than just say 'It's woke'. Quick points to highlight issues (e.g. the writing is terrible, the sound design is poorly utilised) than writing a paragraph to explain your point. If people then respond you can go deeper if they're not being asinine (you only hate it because she no longer has big boobs etc)
So I'm not a hypocrite in this example, TDLR: We're overusing 'woke' that we risk being dismissed easily.
It's a different kind of laziness even assuming it happens. Over applying 'woke' to dismiss stuff means you've possibly inserted a couple of ill-fitting things under an already fairly broad umbrella. Woke can mean anything from racial tokenism (present in DS remake), shoehorned LGBT stuff (present in DS remake), transgender bathrooms (present in DS remake) or whatever other aspect of progressive ideology. It's not the first or final word to serve its purpose; 'SJW', 'progressive', 'feminist', 'regressive leftist' and others can cover similar but equally broad circles within the venn diagram.
Misusing 'nazi' or 'racist' happens when people want to misapply an extreme or emotional label which used to have quite a narrow meaning, but which has been contorted into an overly broad one for political purposes.
If anything we're under-using terms because too many of us are selectively blind to examples of agenda-pushing. Enjoy anything you want, don't selectively miscategorise just because you're enjoying it though.
EDIT: wanted to go further and point out that I recognise the danger of 'thought-terminating cliches', as they're called. I didn't call anything 'SJW' for ages, when that term was more in vogue, because I felt there was a danger of laziness. Still, I maintain it's a different kind of laziness and the culture war is at a stage where I just don't care.