I have to wonder about the logic of people who would pay $500 a month into a business model that is designed in such a way that two people matching and forming a long term relationship is not the desired outcome but an error in the system. We've made dating pay to play by making the free model so restrictive and monetising loneliness while ensuring those invested are kept in a vicious circle of giving enough incentive to remain subscribed but not enough to quit in frustration. It's like the gambling business model. And like the gambling model, the only winner is the company that runs the dating app.