I'm not saying they're falling, but it is a downward slant. Some very powerful companies seem unable to do what they used to do.
Disney for example does not have the love and devotion it used to have. The state of Florida has not only revoked the special district granted to them for decades, but is also suing to reject the retheme of an attraction. The reason is the retheme is entirely based on SJW control of how the park should work. The ride was said to be racist because it had Brer Rabbit and other characters in it, so the retheme would be about Tiana from Princess and the Frog.
The big bold steps seem to be missteps instead. Disney has a themed hotel experience where visitors live the life of someone in the star wars universe. The price to get in is several thousand dollars. With the economy, and destruction of the IP very few are actually going to this experience. They have begun cancelling voyages because so few are attending.
Google is a big name. They have begun slowing end of the year bonuses. That's not a good sign for a company that is big enough to be considered a world power unto itself. Google tries to make it sound like they are using a business strategy, and even have a phrase for it, but the reality is people aren't getting their bonus.
Most of these companies are going to survive because ultimately they are banking on being saved by ESG and sympathetic feminist governments. That's why they've been virtue signalling so hard. Traditional business actions like doing the right thing by your customers by producing a product they want is thrown out the window on the advice of their feminist marketing and HR leeches. Traditional business approaches are the artifact of patriarchal capitalist society which they are dedicated to smashing.
I am happy that they are failing but I am pretty sure they will not disappear. Government funding and regulation will ensure more woke companies take their place or they live to produce more woke crap another day.